G2 is the largest and most trusted software marketplace. More than million professionals annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews from fellow professionals.
G2 is democratizing software, disrupting the traditional analyst model, and building trust by showcasing the authentic voice of millions of software buyers. When you choose software based on the experiences of people just like you, you can reach your true potential.
We’re proud that over 60% of the Forbes Cloud 100 are G2 customers. And we’re even prouder to partner with them on building their reputation, managing their software spend, gaining valuable software insights, and growing their business.
Take a trip with us. Back to an era where trust in B2B software was absent and the traditional analyst model lagged behind rapid changes in tech. Back to 2012, when five entrepreneurs came together to answer one, single question. “Why is it easier to find authentic information about a $100 hotel room than a $100,000 piece of software?” The solution they found?
You.
Real people, real discussions, real reviews. G2 puts power right where it should be—in your hands. Our story is your story, where your success is our success and real, trustworthy software reviews propel you to your next peak.
G2 Chicago Headquarters
145,000+
products and services listed
3,000+
customers globally
2,100+
categories
$257M
total funding
145,000+
products and services listed
3,000+
customers globally
2,100+
categories
100,000
vendors
$257M
total funding
Read 100% validated reviews written by real users—not biased marketing materials or pay-for-play reports—that help you discover the best software to meet your unique business needs.
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Sellers
Get your software or service in front of millions of monthly buyers who trust our marketplace to fail-proof their next crucial B2B purchase.
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Software Investors
Jarrod Greene
Vice President of Product Marketing
G2 delivers the authentic voice of the customer, and they are fully transparent with their algorithms.
G2 delivers the authentic voice of the customer, and they are fully transparent with their algorithms.
Jamie Gilpin
CMO
What I love most about G2 is it's our actual customers' voice, their ratings, their preference for the value that we bring to them.
What I love most about G2 is it's our actual customers' voice, their ratings, their preference for the value that we bring to them.
Paz Segura
Marketing Manager
G2 provides a great platform to inform buyer decisions with clear market positioning and benchmarking.
G2 provides a great platform to inform buyer decisions with clear market positioning and benchmarking.
Free lunches and pool tables are great, but they alone don’t make PEAK culture. In all aspects of personhood, growth is our goal and authenticity is how we get there. Conscious leadership guides our future, and our biggest investment is in the human side of meaningful work.
Learn more about our cultureP
Performance
The feeling of a job well done. We like rolling up our sleeves and committing to thoughtful work.
E
Entrepreneurship
Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we always look ahead.
A
Authenticity
You be you. No matter who you are. That’s what authenticity means to us. Our reviews are real and so are we.
K
Kindness
Whatever we do, we do it with a lot of heart. We believe purpose starts with compassion.
P
Performance
The feeling of a job well done. We like rolling up our sleeves and committing to thoughtful work.
E
Entrepreneurship
Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we always look ahead.
A
Authenticity
You be you. No matter who you are. That’s what authenticity means to us. Our reviews are real and so are we.
K
Kindness
Whatever we do, we do it with a lot of heart. We believe purpose starts with compassion.
We’re honored to have received awards from the likes of Forbes, Inc., Crain’s, and more.
G2, alongside other leading tech companies, is building the Pledge 1% movement by committing 1% of our company’s equity, and 1% equity from our co-founders, to provide equitable STEM education access to the underrepresented.
Learn more about our pledge
Never underestimate the power of empathy. So far, we’ve raised over $900,000 for those in need. When you write a review through G2 Gives, we donate $10 to a charitable organization.
Learn more
